Predictably Irrational Summary -3 Lesson to Learn [RightNow]

Lesson 1: Give others easy comparisons, so they’ll value you more highly.

Lesson 2: Free is just another kind of price, but a very powerful one.

Lesson 3: The endowment effect causes you to overvalue what you own.

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Predictably Irrational Summary

 

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Homebook summaryPredictably Irrational Summary -3 Lesson to Learn [RightNow]
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